1. It's good marketing. Our parents each have 9 grandkids. If he's going to pull ahead, he needs a gimmick. By naming him Reece, we've attached him to all the good feelings they already have toward peanut-buttery goodness, and made sure they'll think of him each time they pass the checkout aisle.
2. Freebies. Giving Reece's Pieces to us to celebrate his birth is always quick and clever. It will never get old to give us candy and we'll never get tired of getting it.
3. Emotional damage. It's his baggage, not ours. Chump.
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Good alternative names: Bazooka Joe, Bubblicious, Chiclets
Bad alternatives: Airheads, Milk Duds, Big Chew, Chunky, Rolo, Chupa Chups, Goober, Jolly Rancher
This is making me hungry...
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